Order online, pick up in store
Our Address

1848 Dickerson Rd.

Gaylord, MI 49735

(989) 448-8690

Our Hours

Monday – Saturday: 10 a.m. – 8 p.m.

Sunday: Closed

Gaylord Map and Amenities
  • ATM on site
  • Debit cards accepted
  • ADA accessible
  • On site parking
  • Online shopping
  • In-store shopping
  • Senior citizen discounts
  • Veteran discounts
  • Service dogs welcome
  • Medical and recreational customers welcome
View the current Iconic – Gaylord Provisioning Menu

Whether you want to select your own buds, shop edibles, or enjoy other cannabis products, Iconic Wellness and Provisioning in Gaylord has something in store for you. Browse our menu to see your options in advance or order online for in-store pickup.

View Menu


at Iconic Provisioning – Gaylord

Iconic Wellness & Provisioning offers a first-of-its-kind Select Your Own Buds program. Nowhere else can you examine the flower before you buy it. Work with your budtender to see for yourself what your cannabis looks like before making a purchase. We offer a personalized, intimate experience for our customers here at our Gaylord location. We know that your needs are unique and we’re here to meet those needs.

Choose Iconic Wellness & Provisioning in Gaylord for your cannabis needs. Working with customers throughout Sturgis, MI; Lowell, MI; Gaylord, MI, our team is knowledgeable and educated in offering accurate guidance on our products. Whether you are a veteran customer or a first-time enjoyer, you’ll find something impressive at our provisioning center. Offering in-store shopping and online ordering with in-store pickup, we make the process easy. Soon you will be taking delight in our amazing products, including formidable flower and convenient vapors. We are an exclusive storefront for Monster Xtracts here in Northern Michigan. Monster is known for offering high quality, additive and chemical free products that include live resins, sauce on the rocks, caviar, and even gummites! We also offer TONIC infused beverages exclusively.

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How to get to Iconic Wellness & Provisioning in Gaylord, MI

Conveniently located off I-75, our cannabis provisioning center is easy to access from major thoroughfares in northern Michigan.

  • Follow the highway south.
  • Take exit 282 for M-32 toward I-75BL/Downtown/Gaylord.
  • Continue straight onto Dickerson Road.
  • Iconic Wellness & Provisioning is on your right.
  • Follow the highway north.
  • Take exit 279 from I-75 N to I-75BL/S Otsego Ave.
  • Turn right onto S Otsego Ave.
  • Turn left onto W McCoy Rd.
  • Turn right onto Dickerson Road.
  • The cannabis provisioning center is on your left.
  • Follow M-32 to S Townline Road and make a right.
  • Turn left onto Van Tyle Road.
  • Turn right onto Dickerson Road.
  • The cannabis provisioning center is on your right.
  • Follow M-32 until W McCoy Road and make a left.
  • Turn left onto McCoy Road.
  • Turn right onto Dickerson Road.
  • The cannabis provisioning center is on your right.
around Iconic Wellness & Provisioning – Gaylord

Enjoy all the nature, golfing, and outdoor recreation that Northern Michigan has to offer! Wherever you’re headed before or after your Iconic visit, there’s no shortage of attractions to visit, including:

Enjoy some rounds of golf.

Iconic is a few miles north of many golf courses and resorts. You’ll have your pick!

Visit Gaylord museums.

The Call of the Wild wildlife museum is up the road from Iconic. The museum also features go-karts and golfing for a day of fun.

Experience nature.

Iconic is just a half-hour’s drive from the Gaylord State Forest Area, and a few minutes north from the Otsego Lake State Park.

Hang lakeside.

Just east of Iconic, you’ll find several resorts lining the picturesque Dixon Lake. Relax and unwind with family and friends.


Sturgis – Medical & Adult Use

810 Broadus Street, Sturgis, MI

(269) 503-7638

Monday – Saturday 8 a.m. – 8 p.m.
Sunday 10 a.m. – 6 p.m.


Lowell – Adult Use

126 S. West Ave. SE, Lowell, MI

(616) 319-7151

Monday – Saturday 10 a.m. – 9 p.m.

Coming in 2023
Saginaw, MI

3307 Davenport Avenue

Bay City, MI

4335 Wilder Road

Alpena, MI

2508 U.S. 23 South

Mancelona, MI

10783 US-131

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Hear From Iconic Customers
Don’t just take our word for it. Hear why our customers think we’re Iconic.

If you are looking for the best quality bud, Iconic is the place to go! They have amazing staff who have great knowledge of all the products. This place has so many amazing options, from the bud to the edibles.

Carrie R.

The environment is fresh and full of positivity. The staff are knowledgeable, friendly and eager to help. Product selection is top shelf quality and presented in a very inviting manner. The Lowell location is beautiful. You won’t regret shopping here!

Matthew S.

I’ve been about all over the southwestern area for my “bud hubs” but by far Iconic has a larger supply of variety, the prices that I’m aware of are the best within 100 miles. And the customer service is beyond phenomenal… This place has all you will need.

Shane K.

The budtenders were very friendly and knowledgeable! They had a very good selection and the place just has a good vibe. I recommend Iconic to anyone and I’ll definitely be back!

Nicholas K.